A beer named “888 Tripel Eight” … the story behind it…

Patrick Van Gompel and François Huysmans were discussing the creation of a new beer. A fresh Triple maybe? Easy drinking and a good match with the delicacy of Asian food. Expanding the market towards China or Asia… looks like a very good idea!  Patrick was thinking of choosing a number to name the new beer… 10 for instance. This suggestion made François think of the number eight. Why 8? Because some of his Chinese good friends told him that 8 is a lucky number. When François went for a game of golf with his friends, they congratulated him with so much luck. François did not have a clue why. They explained that he had “double 8” in his new car license plate.

Shortly after,  Patrick was having a beer in the center of Turnhout in Belgium with his dear friend Karel Sas, daydreaming about the new beer, and they discussed the number eight and China. So they looked up what was mentioned about three times 8, would it mean even more happiness?
A Tripel 8, a Triple Eight,  the Tripel 888 was born.